Alex’s Dry Cleaning has established itself as the go-to service for maintaining the exquisite quality of Isaia garments. Their expertise in handling luxury Italian tailoring ensures that each piece from Isaia receives the meticulous care it deserves. With a focus on preserving the vibrant colors, soft shoulders, and detailed craftsmanship characteristic of Isaia, Alex’s uses premium, eco-friendly solvents that are gentle on the delicate fabrics like wool, silk, and cotton blends. Their method includes careful inspection for stains, followed by hand-finishing to maintain the garment’s shape and structure, ensuring that each piece looks as good as when it first left the atelier in Naples.
Isaia, a beacon of Neapolitan tailoring, was founded in 1920 by Enrico Isaia in Naples, Italy. Initially starting as a small fabric store, the brand evolved into a tailoring powerhouse by the 1950s when Enrico, along with his brothers Rosario and Corrado, moved operations to Casalnuovo, a town near Naples known for its tailoring tradition. Over the years, Isaia has grown from a local artisanal workshop to an internationally recognized luxury brand, with Gianluca Isaia at the helm as CEO, continuing the legacy of blending traditional Neapolitan techniques with contemporary style. The brand’s red coral logo, symbolizing good luck in Neapolitan culture, has become iconic, representing Isaia’s commitment to quality and innovation in menswear.